7A: Business Identity

Final Copy

• Description:
  • A letter head and business card for a fictional company that provides high quality costumes for film companies, and individual cosplayers
• Process: 
  • I first tried different names and logos before settling on a bird for it.
  • I then tried different logo designs of that bird before settling on a modified version of the first logo.
  • After thinking it over, I changed the name of the company to reflect a new color scheme I came up with.
  • I then created a draft of the letterhead, and business card and got some feedback from a few people.
  • I made sure to focus on contrast with colors and alignment.
• Critique Report:
  • My Mom didn’t have much to say this week other than words of encouragement.
  • Facebook Critique: None
  • Instructor Critique: She mainly recommended that I loose the border my original design as it made the layout appear cramped.
• Message
  • These guys arent some on off costuming brand from china. They make quality stuff.
• Audience
  • Anyone looking for a good quality costume this halloween, or for a film they are making.
• Top thing learned
  • I learned to not assume that people will automatically know what your logo means at first sight. I also learned that to make any design really good, you need to focus on the details
• Color scheme and color names listed
  • Complementary: Indigo (Faded, Medium, Dark, and Darker), and Gold
• Title/Copy font & category listed
  • Title – Tarajan Pro 3 (Serif Font)
  • Copy – Minon Pro (Serif)

Original Drafts

Original logo ideas